Free Download , by Jean-Noël Kapferer
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, by Jean-Noël Kapferer
Free Download , by Jean-Noël Kapferer
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Produktinformation
Format: Kindle Ausgabe
Dateigröße: 1360 KB
Seitenzahl der Print-Ausgabe: 409 Seiten
ISBN-Quelle für Seitenzahl: 0749464917
Verlag: Kogan Page; Auflage: 2 (3. September 2012)
Verkauf durch: Amazon Media EU S.Ã r.l.
Sprache: Englisch
ASIN: B008YUEDFG
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Durchschnittliche Kundenbewertung:
3.9 von 5 Sternen
2 Kundenrezensionen
Amazon Bestseller-Rang:
#177.711 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)
I was more interested in finding strategy approaches and more creative thinking, it is a good though but it goes deeper on a historical view. More practical cases...
Kapferer handelt alle relevanten Themen des Luxusmarketing ab. Gute Verdeutlichung anhand Beispielen von erfolgreichen Luxusmarken. Einziges Manko: sprachlich sehr ausgeschmückt, daher wenig wissenschaftlich und kein Lehrbuchcharakter
I bought this book in hopes of learning how to attract a higher clientele for a service business. I knew the book wasn’t quiet written for my purpose. Even with that, there is so much useful information in this book, I couldn’t put a dollar value on it. There are several strategies I’m putting in place. One of the best books I’ve read recently, and I read a lot. I only wish it came in Audible version so I could more easily review it now and than while driving.
The gold standard for books on the subject of luxury. Informs you of many industry secrets and very clearly written. Highly recommended. The only book you really need on the subject.
I'm convinced; if a brand fully commits to the points made in this book, it will achieve wild success. The only catch; everyone will compromise in their execution of a luxury strategy, and that is the one thing a brand can not do if it truly wants to be a luxury brand.The essential point of the book. Operate your brand like it's a religion. Seriously, luxury is consumption raised to the level of religion.My only knock; it can read like a college-text, and some of the author's points are repeated to excess.
The company I worked for sold a product for an average price of $2KWe bought a foreign luxury line that sold for $6K...same product but 3x higher price.I was the sales trainer tasked with training and convincing our 60 National Sales Reps that this product was worth 3x the price so they could then convince the customers.I spent weeks with this book and it worked!I trained all 60 sales reps and by applying the strategies and perspectives in this book we blew our expectations away!Where as the CEO of Ford loves to see a Ford in every driveway, the CEO of Porsche gets nervous the minute he see two porches on the same street ~ that embodies luxury strategy!
Very good book to read, and to keep handy on your shelf if you work for the luxury industry (or have to deal with it).The coverage of digital for the luxury industry is a bit on the safe side, maybe too much so. If your expecting insights on how to move the needle on the matter, I'm afraid you won't find it here. But I'd say, this book is pretty much a standard on its overall subject, nonetheless.
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